It's a "G" thing, what's yours?

Genesis is a non-profit organization created to empower underserved women who work at or own small businesses by gifting them high-end beauty products. Co-founder Trew Love, makeup artist turned fine artist, grabbed an enormous amount of makeup from an influencer for an art project and gave the remainder to her friends, including co-founder Latoya De’Shaun, makeup artist and transformational leader. Latoya, in turn, also gifted the beauty products to her entrepreneurial friends and was overjoyed at the gratitude she witnessed. From that point on, Trew Love and Latoya De’Shaun knew they were on to something big, and GENESIS was born.

This holiday season, we are kicking off our first annual giveback, and we are looking for under served career women to highlight at your place of business. As artists, we want you to know that we see your hard work and want to reward you, especially in these COVID-19 times.

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Meet the

Latoya De'Shaun


Trew Love


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